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Maynard James Keenan is known as the front man for Tool, A Perfect Circle, and Puscifer. In the mid-1990s, on a whim, the reclusive rock star became a fish out of water when he left Los Angeles and moved to an Arizona ghost town (population 300). A wine enthusiast, Keenan began to envision a world class wine region on the Verde Valley's craggy slopes. Keenan began the long road to bringing credibility to his vineyard amidst wine industry prejudice and the harsh Arizona terrain. This intriguing documentary takes a rare look inside the life of one of rock music's most mysterious figures.